DIFFERS YOU FROM THE NORM
Most people in the world spend their days looking at black text on white backdrops. Eventually, it all just becomes a big blur of information that they filter into the background. If you’re using colored paper in your advertisements, you’re already one step ahead of the game by being different than your competitors. People remember things that differ from what they’re used to, so don’t be afraid to inject a little color into your memos and ads.
REINFORCES YOUR BRAND
Think about a famous brand that you see every day. It’s very likely that you can immediately associate it with a specific color. Businesses do this on purpose because humans remember brightly-hued designs vividly compared to monochromatic ones. If you have a color that represents your brand, don’t be afraid to use it. Colored paper in your brand’s specific tone can help people identify that it belongs to your company much more quickly than another white sheet.
INVOKES MORE EMOTION
As we said, one of the reasons why colored paper helps your business stand out is that humans naturally recognize colors and associate them with other things. Using hues to invoke certain emotions has been a common practice for decades. Red often represents passion, blue signifies relaxation, and yellow correlates with optimism. As you can see, colors have meaning whether we consciously realize it or not. Your choice of colored paper can help to invoke specific emotions you want to bring out in anyone interacting with the paper.
CAPTURES MORE ATTENTION
In a vast, monotone desert of black and white business paper, you can pull people’s attention over to you by providing them with an oasis of color. The last thing you want for your business is for people to get the idea that you’re just like your competitors. Grab their attention from the beginning by giving them a splash of color that sticks out nice and loud.
For vibrant and eye-catching colored paper, you can’t beat our Colorplan paper. Whatever color of the rainbow you need, Announcement Converters has the paper that will match your business perfectly.
